Digital Design Specialist

Digital Department

Job Description

A digital design specialist provides the creative direction for websites, landing pages, email templates and digital ads. He or she will assist in advertisement production for online and social platforms. The digital design specialist will report directly to the director of digital and development. They will work closely together to ensure the digital creative enhances the client’s digital strategy and online presence.

Duties and Responsibilities

  • Conduct design research including competitive analysis, analytics, and heatmap implementation and analysis
  • Assist in gathering requirements from users and stakeholders to define information architecture, create sitemap and document user flow for website projects
  • Create annotated wireframes for websites based on client’s goals
  • Coordinate with development team on usability, navigation and user goals
  • Using user-centric principles, design and provide art direction for websites, landing pages and email templates
  • Assist in the identification and qualification of digital creative for client strategies
  • Design and produce creative for online advertising, including static, animated gif and HTML5 ads
  • Edit and/or troubleshoot HTML and CSS, as needed
  • Utilize SEO and UI/UX best practices to influence design
  • Conduct user experience testing and/or interpret qualitative data to aid in design decisions
  • Engage in self-directed and Hirons training to achieve certification in UX/UI design, mobile site design, email marketing design and digital advertising design
  • Work collaboratively within the agency’s digital team and aside the agency’s creative team
  • Stay up-to-date with all current design technologies, trends and developments
  • Follow all internal procedures, particularly quality control procedures

Qualifications and skills

  • A Bachelor’s degree in communications, creative design, advertising, marketing or a related field
  • Minimum two years of professional, relevant experience • Agency experience preferred but not required
  • Communications skills with experience in delivering customer service satisfaction
  • Be an avid digital media consumer and exhibit a wide degree of creativity and independence
  • Strong interest in working within a diverse and technological environment; comfortable learning new skills and technologies
  • The ability to work within a fast-paced, deadline-oriented, team environment
  • Excellent communication skills including verbal communications, active listening, presentation skills, excellent written grammar and spelling
  • Diligent note-taking capabilities
  • Demonstrated creative design skills
  • Ability to work under deadline and budget guidelines with a variety of clients
  • Strong knowledge of marketing strategies, concepts and marketing communications principles
  • Ability to use both a creative and an analytical approach
  • Business know-how
    • Understanding of business metrics and the ability to translate company goals and objectives into digital experiences
  • Knowledgeable in Adobe Creative Cloud including Photoshop and Illustrator

Experience with the following languages/technologies is preferred but not required:

  • Microsoft Office suite including Word, Power Point and Excel
  • Adobe Creative Cloud including InDesign, Acrobat, Premiere Pro, After Effects, XD and Lightroom
  • Google Web Designer
  • Sketch & InVision
  • MacOS software programs
  • HTML, JavaScript & CSS
    • Understanding of HTML and CSS relationships for cross-browser compliant code
  • WordPress & other content management systems
    • Understanding of skinning content management systems