Teens and Marketers Rejoice: Facebook’s Change of Heart

By Elizabeth Friedland, Senior Digital Account Strategist  

Facebook’s decision last week to allow minors to post publicly is doing more than making parents cringe, it’s making marketers rejoice — and entrepreneurial teens’ eyes widen with possibility.

The reasoning behind Facebook’s change of heart is obvious; the site has been losing the Internet popularity contest with teens as they flock to more open and arguably richer social networks such as Instagram, Tumblr and Twitter. What was once the exclusive playground of young adults is now being overrun with photos of babies and crock pot successes. Facebook seemed to have no choice but to throw open the doors to teens.