By Autumn Gasior, Account Manager
Every year, April is the month of the Earth Day story.
It’s an important story, one that deserves to have at least its own month, but it’s one we’ve heard over and over again — every year, in fact. So every year, companies, organizations and governments work out new angles and details for the Earth Day story, because they need people to pay attention — again. The story of sustainability has its own month, because sustainability won’t work unless there’s commitment and buy-in from society as a whole.
And to stay committed, society needs reminders — constant reinforcement of the movement’s messages (that’s where communications agencies come in).