Understanding your Target: Communications Strategies for Building Grassroots Campaigns

By Mike Murphy, Senior Vice President, Public Affairs 

Our Hoosier political leaders carry an immense burden as they try their best to accurately and responsibly reflect their constituents’ views and priorities on the issues of the day.

No matter what the issue, there will be advocates and opponents. Insightful pols can use a variety of tools to inform their decisions. Polls, town hall meetings, staff research, etc., are all valuable and useful.

The question for citizens interested in communicating effectively with their representatives on the cusp of an important decision often is — how do I reach my Congressman/legislator/councilor with my views or information?