Air travel is a hassle – from long lines at security, overcrowded planes and the frequent need to take several flights to get to your destination. OneJet entered the Indianapolis market in 2015 with the goal of revolutionizing business travel by providing a simple, reliable and nonstop way to get from Point A to Point B: one jet, one flight. This innovative airline began service on April 6, 2015, flying from Indianapolis International Airport to Milwaukee. It has since added service to Pittsburgh, Memphis and Nashville.
As a new transportation provider, OneJet had to raise awareness of its brand and position its service as the easy, affordable and efficient way to travel, especially for busy business executives. Features geared toward “road warrior” travel include one hour gate-to-gate service, TSA pre-check access, and comfortable seating and other amenities in a seven-seat Hawker 400 aircraft.
Hirons developed and launched an awareness campaign aimed at mid- to high-level business travelers and groups. Travel agencies and elected, civic and business officials also were targeted. Through public relations, media relations and advertising directed at Indianapolis business communities, Hirons raised awareness as OneJet began rolling out service. With press releases and news pitches to local business media, including the Indianapolis Business Journal and Inside Indiana Business, Hirons raised the profile of OneJet and its executive team. Of utmost importance was to position the airline as a unique option for Indianapolis business travelers.
Outdoor advertising at targeted airports supported outreach efforts and encouraged consumers to book flights through Expedia or from the company’s website. Since launching operations, OneJet has engaged preferred agreements with 10 Fortune 500 companies, including FedEx, and has seen yields grow 10 to 15 percent month over month as corporate traction and usage has increased.