Indiana Family and Social Service Administration (FSSA): Healthy Indiana Plan

  • Problem

    Shortly after launching the Healthy Indiana Plan (HIP), the state’s signature, consumer-driven health coverage program for low-income Hoosiers, the Indiana Family and Social Service Administration (FSSA) recognized it needed a plan to communicate the benefits of the service. While there were plenty of Hoosiers who could benefit from the program, too few knew it existed.

  • Strategy

    Considering the significant size of the target audience, Hirons recognized the need for a comprehensive response that included creative, public affairs, media buying and digital services. Many materials were translated into Spanish, Burmese and Haka-Chin languages to ensure the messaging reached non-native English speakers, many of whom were potentially eligible for the services.


Digital


Video

Hirons created seven animated videos discussing different aspects of HIP. These videos were uploaded to the FSSA website alongside information about the various HIP program to better educate members, potential enrollees and stakeholders.

thumb image
thumb image
thumb image
thumb image
thumb image

Our valuable clients,
across industries and markets without boundaries.

  • client-logo1
  • client-logo1
  • client-logo1
  • client-logo1
  • client-logo1
  • client-logo1
view all clients
“They know how to turn heads and drive traffic.”
Dennis Woerner
Director of MarketingIndianapolis zoo
“Masters of integrated branding and community outreach.”
Lisa Harris
M.D. CEOEskenazi Health
“Highly effective TV and media buying - experts at lead generation.”
Tamela Grabb
Marketing ManagerGoodcents
“Delivers on business-to-business.”
Matt Maguire
CEOONEJET
“Hirons simply understands Indiana’s complex issues.”
Art Logsdon
Assistant CommissionerIndiana State Department of Health
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”
Steve Kidwell
President & CEORiddell National Bank
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”
Staci Schneider
Chief of StaffIndiana Office of the Attorney General
“My go-to experts for strategic communication.”
Krista Sohm
Vice President of Marketing and CommunicationsMeritor
“Their branding work stands the test of time.”
Willie M. Reed, DVM, Ph.D.
DeanPurdue University College of Veterinary Medicine
“They build bridges between government and the private sector.”
Brandon Clifton
Deputy Secretary of State and Chief of StaffOffice of the Secretary of State
“Their ability to get to the heart of a brand is exciting.”
Bob Heuchan
President and CEOMutual Savings Bank
“Research based – results oriented. They get it.”
Rob McLin
President and CEOGood Samaritan Hospital
“Creative so beautiful I would hang it on my walls as art.”
Ernie Vargo
President and CEOEskenazi Health Foundation
“Amazing results every time.”
Lee Marchant
CEOGarden Villa
“Bold creative with strength in digital and social communications.”
Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
“Smart and effective.”
Office of the Indiana Secretary of State
Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”
Jessica R. Di Santo
Director of CommunicationsIndianapolis Symphony Orchestra
“They ask good questions and have solid advice.”
Carol Wade
Marketing DirectorWatchfire
“In a word – bold.”
Mario Rodriguez
Executive DirectorIndianapolis Airport Authority
our clients

Let's connect!

We are always ready to start a conversation. Whether you are a returning client, new client or just wanting to learn more about Hirons, we are always ready to pick up the phone.