Compass Rose Academy: Website

  • Problem

    The Compass Rose Academy, a facility designed to treat teenagers in crisis and serve families through a variety of support services, was slated to open in summer 2012, and the organization needed a comprehensive communications plan and strategy to generate interest.

  • Strategy

    Hirons started from the ground up, developing a new visual identity, logo, website and collateral package. Hirons developed rich content, including compelling copy, photos, video and design, that allowed Compass Rose to increase its visibility nationwide and attract families in need of its services.

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The website was designed to serve as the cornerstone of the brand. Hirons structured the site with the intention of providing specific information to the various target audiences and took several steps to enhance the site’s search engine optimization. Hirons developed rich content, including compelling copy, photos, video and design, that allowed Compass Rose increase its visibility nationwide and attract families in need of its services.

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Dennis Woerner
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CEOONEJET
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Art Logsdon
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DeanPurdue University College of Veterinary Medicine
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Rob McLin
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Ernie Vargo
President and CEOEskenazi Health Foundation
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Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
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Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
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Director of CommunicationsIndianapolis Symphony Orchestra
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