Choosing the right video format for your message

Finding the right video format for your brand’s campaign is an essential step to effectively conveying key messages to your audience.

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This is not the year for noise: Super Bowl messaging changes in a pandemic

One of the most coveted patches on a media buyer’s vest is placing an ad to air during the Super Bowl.

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Insight From Both Sides of the Client-Agency Relationship

Please join us in welcoming Sheila Smiley as SVP, Media & Digital.

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Subversion + The Super Bowl: How St. Archer Successfully Under Rolled the Radar

You won’t find my favorite Super Bowl commercial anywhere on USA Today’s annual Ad Meter. But millions saw it nationwide.

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Get Your Brand Off the Bench: Media During the Super Bowl

As many folks know and everyone could guess, Super Bowl Sunday is the most watched television event of the year.

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Comfort Zones and Confidence

In honor of Business Women’s Day on Sept. 22, we are highlighting Senior Vice President and Media Director Rose Durbin’s experience as a pioneer in the advertising industry.

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