• insights
  • Executive Leadership: Ann Kneifel
blog

Executive Leadership: Ann Kneifel


06.09.17
BY Ann Kneifel IN Agency Life

Whether it’s crunching numbers or traveling out west, passion drives her actions. For 15 years, Ann Kneifel, chief financial officer, has overseen the balance sheets at Hirons, ensuring that bills and salaries are paid. We sat down with Ann to learn more about her career.
Where did you go to school?

I went to school at Miami of Ohio, where I studied interior design and business management. When you’re that young, you don’t know where your career is going to go. It’s neat to look back at where you started and where your path has taken you.

What was your first job in the industry, and how did your path lead you to Hirons?
After graduating, I started at Sears in the accounting department. (You should have seen the huge computer rooms.) After that, I was the business manager for a dental office. I’ve spent my entire career in accounting, but in different industries. That’s what I love about accounting – all types of businesses need accountants, which has given me the opportunity to serve a variety of organizations.

I joined Hirons when we were in Bloomington, and it’s been a great place for this chapter of my career. Although I am in an accounting role, I love being in a creative environment and seeing new people come in after college because they have fresh ideas. We also have people who have been with the company for many years. It’s a nice mix.

What is something that makes your day-to-day life unique?
Accounting tends to be a very routine job but, because I work at an advertising agency, I never know what is going to happen. I walk in the door and I just never know. Some days that means reading scripts or recording clients’ radio spots. Peyton Manning, the mayor and the governor have been in here over the years. Every day is exciting!

What would you describe as your “time capsule” accomplishment? If you could take only one project, accomplishment or victory with you from your career, what would that be and why?
My proudest accomplishment was earning my Executive MBA at Indiana University’s Kelley School of Business. Going back to school when I was 58 was very challenging. Most of the other students were in their early 40s. I had not been a student since I was 18 years old and I was working full time, so it was intimidating. I didn’t think I could do it. But it’s so important to continue to learn throughout your whole life. My father instilled a passion for learning in me.

What advice would you give to a young professional?
Work hard. Be persistent. You’re going to have great successes and great failures. Work through all of those days with a smile on your face. You can hardly go wrong with a good attitude. Take responsibility for your actions. You’re going to make mistakes, but ride through it.
Whether it’s for work or leisure, read everything. I am a voracious reader. One of my recent favorite books is All the Light We Cannot See by Anthony Doerr. It’s a very well-written book. One of my all-time favorites is The Pillars of the Earth by Ken Follett.

Of all of the agencies in the industry, what makes Hirons different?
There is a purpose behind everything we do at Hirons. We always strive do the right thing. Tom Hirons goes out of his way to help mentor young professionals. That creates a high-energy environment of hard workers.

Related Posts

  • 06.27.18
    Reflecting on 40 Years of Bold Ideas
    READ MORE
  • 06.22.18
    Intern Spotlight: Summer 2018
    READ MORE
  • 06.20.18
    It’s Good to Be Green
    READ MORE
  • 05.24.18
    How Company Culture Can Impact Productivity
    READ MORE
view all posts
“They know how to turn heads and drive traffic.”
Dennis Woerner
Director of MarketingIndianapolis zoo
“Masters of integrated branding and community outreach.”
Lisa Harris
M.D. CEOEskenazi Health
“Highly effective TV and media buying - experts at lead generation.”
Tamela Grabb
Marketing ManagerGoodcents
“Delivers on business-to-business.”
Matt Maguire
CEOONEJET
“Hirons simply understands Indiana’s complex issues.”
Art Logsdon
Assistant CommissionerIndiana State Department of Health
“The TV spots are very effective. Hirons enhanced our branding tremendously. ”
Steve Kidwell
President & CEORiddell National Bank
“Hirons' Credit Freeze TV campaign cut through the clutter and got results.”
Staci Schneider
Chief of StaffIndiana Office of the Attorney General
“My go-to experts for strategic communication.”
Krista Sohm
Vice President of Marketing and CommunicationsMeritor
“Their branding work stands the test of time.”
Willie M. Reed, DVM, Ph.D.
DeanPurdue University College of Veterinary Medicine
“They build bridges between government and the private sector.”
Brandon Clifton
Deputy Secretary of State and Chief of StaffOffice of the Secretary of State
“Their ability to get to the heart of a brand is exciting.”
Bob Heuchan
President and CEOMutual Savings Bank
“Research based – results oriented. They get it.”
Rob McLin
President and CEOGood Samaritan Hospital
“Creative so beautiful I would hang it on my walls as art.”
Ernie Vargo
President and CEOEskenazi Health Foundation
“Amazing results every time.”
Lee Marchant
CEOGarden Villa
“Bold creative with strength in digital and social communications.”
Molly Deuberry Craft
Former Executive DirectorGreater Indianapolis Progress Committee
“Smart and effective.”
Office of the Indiana Secretary of State
Connie LawsonIndiana Secretary of State, Office of Indiana Secretary of State
“At a critical time, Hirons hit the right notes.”
Jessica R. Di Santo
Director of CommunicationsIndianapolis Symphony Orchestra
“They ask good questions and have solid advice.”
Carol Wade
Marketing DirectorWatchfire
“In a word – bold.”
Mario Rodriguez
Executive DirectorIndianapolis Airport Authority
our clients

Let's connect!

We are always ready to start a conversation. Whether you are a returning client, new client or just wanting to learn more about Hirons, we are always ready to pick up the phone.