Blue, White and Dog Collars

By Matthew Neylon, Associate Copywriter

Bring Your Best Friend To Work Day would never fly. First you’re posed with the decision of assigning your best friend and possibly burning a few bridges along the way. Then you have to decide who’s the friend and who’s bringing the friend to work. Then once you get to work, you probably wouldn’t get much work done. Depending on the person, you would get distracted, probably crack some NSFW (not safe for work) jokes and even entertain the idea of skipping work early so the two of you can hit the town.

That’s why there isn’t such a thing as Bring Your Best Friend To Work Day. Unless, your best friend happens to be man’s best friend.

Take Your Dog To Work Day happened this year on June 20th. Offices all over the world opened their doors to our furry friends. Before, workspaces only saw the likes of blue collars and white collars. Now offices are seeing more dog collars.

Companies that allow dogs in their offices year-round include Google, Amazon, Etsy, Ben & Jerry’s and Salesforce. Add Hirons to that happy list.

Now let’s take a look at companies that don’t allow dogs in their offices: Dunder Mifflin (The Office), Initech (Office Space) and Springfield Nuclear Power Plant (The Simpsons). Michael Scott, Bill Lumbergh and Mr. Burns would notice the difference in happiness and productivity levels if they allowed dogs alongside their miserable employees.

Studies show that employees who bring their dogs to work report higher levels of work satisfaction and lower levels of stress. However, the facts aren’t just a comparison between TV and real-life companies.

Research from Virginia Commonwealth University shows that simply having a dog nearby can lower a person’s blood pressure and heart rate. That’s a byproduct of that calming, happy feeling you get from oxytocin. Oxytocin—the “trust hormone”—is the same hormone released when mother’s breastfeed. It’s the hormone that allows us to love, trust and form relationships.

So in a way, dogs allow us to simply be human. That’s a good thing too, since research gathered from common sense shows that humans generally make good employees.

As I write this, one of our associate art directors, Luke, just brought his dog into the office. One year-old Rosie, a German Shepherd-Hound mix, has a lot to learn from Hank, our veteran Golden Retriever. Like how to take long naps and comfort the creatives when they get a little stressed.

As the two pups play together, you can just feel the tangible happiness in the air. Dogs just make everything better.

Those who own dogs appreciate knowing that they help us stay cool and collected. They remind us not to take things too seriously. They remind us that everything, in fact, will be OK.

Even those who don’t own dogs can appreciate the benefits of dogs in the office. In addition to lowering our stress levels and raising work satisfaction, dogs provide what some office resources sometimes just can’t. Dogs provide unconditional love and social support. They provide affection and contact that would otherwise go unseen in office spaces.

Dogs also hold us accountable. They make us take breaks every now and then; whether its stretching our legs and relieving some stress, or stretching our legs and relieving their bladder.

Dogs are good for the office. They remind us to care, something that is usually forgotten between the hours of 9am to 5pm.

And so, until we can find a way to make Bring Your Best Friend To Work Day happen, man’s best friend will be top dog in the office friend category.

Dropping Knowledge: 5 Steps for Transforming Your Boring Workspace

By Luke Woody, Associate Art Director 

I am now three weeks into my internship here at Hirons, and it’s safe to say this place is the bees’ knees. (You know, if bees had knees.) And since I am new, this is my first blog for Hirons. Most novice bloggers would write about how they feel at their internship or tell some story about something somewhat interesting, but not this guy. I’m going to provide you with a step-by-step break down of how to get comfortable at your desk.

I live in the creative department here, so I like to make my workstation feel more like a break room when I need to take a mental break. It probably ramps up productivity to take a break at your desk, but I’m no scientist. However, I do feel like I have mastered the science of being comfortable. So listen up!

Step 1: Evaluate your surroundings. Look at other co-workers’ desks to see how they decorate their areas. Sometimes they have some pretty cool stuff, but nobody wants to be a copycat, except for a copycat I guess. Also, be sure to look at your own desk and get an idea of how much room you have to work with. Obviously.

Step 2: Make a list of awesome things you enjoy. Here’s my list:

  • Toy monster truck (for paperweight purposes)
  • (Knock-off) Nerf guns
  • Mustache coffee mug
  • Small foam basketball with hoop
  • Juice boxes (because I’m still a 5-year-old)
  • Remote-control helicopter

Step 3: Bring all that cool stuff to work. Make sure the “feng shui” is just right. Also, be sure not to do this during billable hours. There are people that get paid to do that, like movers and interior designers, but not interns who live in the creative department.

Step 4: Personalization is key. I wrote general notes on the darts of the (knock-off) Nerf guns like, “Look @ me” “Question?” and “Message 4 U.” When you personalize your stuff, it not only lets people know that it’s yours, but it lets them know what you’re about. For example, my coffee mug has a mustache on it. That means I like mustaches, right? Correct. Another way to personalize your desk is to change your desktop and screen saver to a picture(s) that describes you or your interests. I like antique cars, therefore my desktop is a photo of a 1936 Cord 812.

Step 5: Go to work. There’s no point in going through all of this trouble if you don’t get any work done. Why? Because if you don’t work, then you get fired and you no longer have a desk during which to take a break. The point of a creative workstation is to be comfortable and keep a jovial attitude while getting more work done in the process. Like I said, I’m no scientist, but I’m sure there’s some correlation there.

So there you have it, step-by-step instructions on how to make your work area more enjoyable; it might even encourage your co-workers to do the same!

Intern Spotlight: Kayla Pointer

Intern Spotlight: Kayla Pointer 


Name: Kayla Pointer
School: Indiana University, Bloomington
Graduation Year: 2012
Major: Gen. Studies
Minor(s): Sociology, Public Health & Human Development and Family Studies
Internship title: New Business Intern / Office Coordinator’s Assistant
Hobbies: Traveling, Reading, Yoga, Photography, Volunteering & Loving on animals

Duties at Hirons:

As a New Business Intern, I’m in charge of providing account support for prospective clients and the New Business Department in the day-to-day management of potential accounts. Responsibilities include: attending internal meetings, managing prospective client history, research and meeting reports, and knowing and understanding established communications objectives and producing materials consistent with those objectives.

Favorite part about interning at Hirons:

My favorite part about interning at Hirons is the atmosphere. I’ll never forget walking through the doors on the first day and feeling like I had just stepped into a building located on the West Coast. It not only has a modern and funky feel to it, but there’s also this easy-going vibe that permeates the building. It’s not that we don’t work hard (because trust me, we do), it’s just a very welcoming place to be. Maybe it’s the high-spirited people I work with, or maybe it’s all the kisses from our two lovable work dogs that hang out in the Creative Department.

What have you learned during your time at Hirons? How does this opportunity relate to your career goals?

I’ve learned that it’s not so much what you know, but who you know. Of course, being knowledgeable about what you do is very important, but in using your contacts and extending your network, you begin to find more opportunities for success. This opportunity absolutely relates to my career goals and in all sectors of work. Whether you’re in PR or Epidemiology, networking is an important skill to obtain.

Most difficult aspect of the job:

I’d say the most challenging aspect of this job was coming into it with little experience in PR. Fortunately, I was trained by some great staff members and have had the opportunity to meet some very important individuals in the industry. This internship has largely contributed to my ongoing pursuit of knowledge in these fields. I’m so glad I took the leap of faith when applying at Hirons, and I’m so glad they jumped with me!

Fun facts about Kayla:

  • She’s participated in two cross-country bike trips with deCycles Bloomington.
  • She knows WAY too many strange animal facts.
  • She lived abroad in Mexico for two months.
  • She has a serious obsession with ethnic foods.



Hirons Announces Promotions and New Hires

Hirons Announces Promotions and New Hires

Indianapolis – Hirons Advertising and Public Relations is welcoming four new staff members to the team, in addition to promoting four tenured employee owners.

Kendall Bybee, Candice Ingram and Blair Tilson all join Hirons as Account Coordinators in the Communications Management department. All three will be supporting Hirons public relations and advertising clients and senior staff.

Bybee graduated from Indiana University with a degree in Journalism, and has interned with the International Art Project and Keep Indianapolis Beautiful. In addition, she served on committees for both the Spirit & Place Festival and the Beth Wood Chapter of PRSSA at Indiana University.

Ingram is a 2012 graduate of The University of Alabama, where she holds both a bachelor’s degree in Elementary Education and Telecommunications and Film. She has interned at WVUA-TV in Tuscaloosa, the Kansas City Chiefs, the Indiana Pacers and the Cleveland Browns.

Tilson is a recent graduate of Taylor University, with a degree in Public Relations. While in school, Tilson served as the Co Editor-in-Chief of the student newspaper, The Echo. She has interned with Taylor University, and served as the Vice President of the Taylor University PRSSA.

Deb Nowak has been hired as Executive Assistant. Nowak is accomplished in her field, with past experiences at Faegre Baker Daniels LLP and the Indianapolis Motor Speedway, in addition to serving various leadership roles on committees for the Town of Speedway.

Chloe Lyzun has joined the agency as an Account/Traffic Coordinator. Lyzun is a graduate of Butler University with a degree in Public Relations and Advertising. She has interned with Live Nation, MOKB Presents and Do317 prior to joining Hirons.

Four current staff members have been promoted to new roles within the agency.

Kayla Carmichael has been promoted from Executive Assistant to Account Manager. Carmichael will use her knowledge gained throughout her seven years with the agency to lead clients including the Speedway Redevelopment Corporation, Eskenazi Health, and Stratice Healthcare.

After 14 years with Hirons, Jill Dodge has expanded her duties; in addition to serving as Print Designer, Jill is now lead Web Designer. Jill has worked on various major web projects, including the recent relaunch of

Erin Kimbowa has been promoted from Account Manager to Senior Account Manager. Kimbowa, who has been with the agency for six years, provides strategic leadership to accounts including Country Mark, the Indiana State Museum, Compass Rose Academy and Kelley Direct.

Karissa Tepe has been promoted from Account Coordinator to Account Manager. In her new role, Karissa provides leadership to accounts including the Indiana Secretary of State, Indianapolis Airport Authority, Eli Lilly Federal Credit Union, St. Elmo Steakhouse and Harry & Izzy’s Steakhouse.

“This is an incredible time of growth and evolution,” said Tom Hirons, CEO. “For 36 years, we’ve been providing our clients with bold ideas. Welcoming a new ‘class’ of employee owners and watching another group continue to advance in their careers with us is both humbling and thrilling.”

Hirons provides a collegial work environment fueled by innovative and passionate practitioners. Peer mentoring and collaboration inform everything we do, from conceptualizing to presenting award-winning solutions to our clients. Hirons employees are more than just worker bee; they’re the actual owners of the company. In 2013, Hirons transferred ownership of the company to a trust on behalf of its employees through an Employee Stock Ownership Plan (ESOP). By giving our employees the keys to the agency (literally and figuratively), our team is uniquely motivated to produce the very best work possible — after all, they own the place.

To learn more about potential employment opportunities, visit


About Hirons
Hirons Advertising and Public Relations, established in 1978 by Tom Hirons, is headquartered in Indianapolis and is ranked as both a top 100 advertising and top 100 PR firm in the U.S. Hirons is a digital leader in advertising, public relations, public affairs and media buying. Hirons’ clients include leading private, public and nonprofit sector organizations locally and nationally. Hirons is an employee-owned company. For more information, find Hirons on Facebook, Twitter, Instagram and LinkedIn.

Intern Spotlight: Aly Weigel

Intern Spotlight


Name: Aly Weigel
School: Indiana University
Graduation Year: 2016
Major: Journalism/Public Relations
Internship title: Communications Management Assistant
Hobbies: Drinking coffee, going to concerts, traveling, blogging, and finding a balance between working out and loving food

Duties at Hirons:

Hirons has allowed me to do a little bit of everything. Some of the things I have done during my time here are: research and organize information on current clients, write the first drafts of press releases, assist with projects and events, organize social media timelines and content, write blog posts, deliver samples and documents, create lists of local media outlets and contacts, and write and send pitches for news stories to local media.

Favorite part about interning at Hirons:

There are a couple of things I’ve really enjoyed about interning at Hirons. First of all, the staff here is absolutely wonderful. They are always so willing to help out whenever needed, and I never have to hesitate to ask questions when I don’t understand something. It’s apparent that the people who work here truly love their jobs, which has made me enjoy my time here that much more. Secondly, sometimes when you think “internship,” you think of mindless tasks and busy work, but that’s certainly not the case here. I’ve had the opportunity to work on important projects that have given me real hands-on experience in the fields of public relations and advertising. I feel like my time here is truly valued and utilized to the fullest, which keeps me motivated to work hard.

Most difficult aspect of the job:

Being a young college student who’s still trying to figure it all out, you could definitely say I have successfully mastered the art of procrastination. In a professional environment though, procrastination could potentially lead to a loss in business. The biggest challenge I have faced during my time at Hirons is learning how to manage my time wisely. Getting things completed efficiently, but also paying attention to detail is very important, especially in the world of public relations and advertising.

What have you learned during your time at Hirons? How does this opportunity relate to your career goals?

I really wasn’t sure what to expect when I walked through the doors at Hirons on my first day, but I was definitely ready to soak it all in. Getting real life experience in the field that I hope to one day have a career in and developing my skill-set has been so exciting! In terms of what I’ve learned though, I think the real question is: what haven’t I learned? Having the opportunity to help with media plans, pitch to media outlets, communicate with clients, and even work in a professional environment are all things I had not previously experienced. These are skills that you just can’t learn while sitting in a classroom. I’m so thankful that I was able to have the opportunity to be a part of a thriving agency like Hirons and use my short time here to its’ full advantage.

Fun facts about Aly:

  • I’ll eat anything that involves peanut butter
  • I have lived on both coasts (California and North Carolina).
  • I also work at Scotty’s Brewhouse in downtown Indy, so if you’re ever in the area, stop by and say hi!

Hirons Brings Two New Employees on to Team

Hirons Brings Two New Employees on to Team

Hirons has added two new individuals to the roster with strategic hires Kelsey Vandeventer and Madelyn Morgan.

Vandeventer comes to Hirons from a background rich with experience. In 2010, she joined Cornett Integrated Marketing Solutions in Lexington, Ky. as an account service assistant and later joined Kao USA, Inc. in Cincinnati as project manager. Most recently she worked at Publicis Indianapolis, where she served as an account executive in health care and new agency business.

Vandeventer will serve Hirons in a health care capacity; her clients will include Eskenazi Health and Eskenazi Health Foundation in Indianapolis and Good Samaritan Hospital in Vincennes. She also will be serving on the Energizing Indiana account team. This will be Vandeventer’s second time as a Hirons employee, as she joined our team in 2010 as a Communications Management intern.

Morgan joins us as Quality Control Lead. She has served as writing coach to the former Y-Press youth news organization and has been a copy editor for the Indianapolis Star and Columbus (Ohio) Citizen-Journal. Morgan will proofread and edit Hirons’ products and documents and serve as writing coach to all interested employees.

“Hirons is always glad to bring new and talented staff to join our award-winning team,” said Deana Haworth, senior vice president and director of account services. “Kelsey and Madelyn bring many things to the table, and we are excited to see what the future holds for both them and for Hirons.”

Vandeventer graduated from the University of Kentucky with a bachelor of arts in integrated strategic communication. Morgan has a bachelor of arts in journalism from the Ohio State University and a master’s in journalism from Indiana University-Bloomington.

Hirons provides a collegial work environment fueled by innovative and passionate practitioners. Peer mentoring and collaboration inform everything we do, from conceptualizing to presenting award-winning solutions to our clients. To learn more about potential employment opportunities, visit


About Hirons

Hirons Advertising and Public Relations, established in 1978 by Tom Hirons, is headquartered in Indianapolis and is ranked as both a top 100 advertising and top 100 PR firm in the U.S. Hirons is a digital leader in advertising, public relations, public affairs and media buying. Hirons’ clients include leading private, public and nonprofit sector organizations locally and nationally. Hirons is an employee-owned company.

Getting Older, Getting Better Like a Fine Wine

By Jim Parham, Chief Operating Officer

Some things get better with age. Fine wine, for instance. Cognac. Art. Seasonal allergies (or so I’m told). But advertising+public relations firms? Most age like bottle rockets.

Hot start. Quick high. A pop. And a slow descent back to ground. Or at least back to some middling altitude of mediocrity.

At Hirons, we’ve been extremely fortunate ― our ascent has been underway for 35 years, and no one here is looking down.

Unique Perspectives > Diversity

By The Hirons Diversity Team

Race, gender and age are key indicators of a diverse workforce, but the true definition of diversity lies in perspective.

Last year’s Public Relations Student Society of America National Conference in San Francisco hosted several sessions that focused heavily on the transition from a public relations student to a public relations professional.

One session in particular, PR Living Legends, included a panel of advertising and public relations agency presidents and CEOs who commented on the new age of public relations. This included dialogue regarding what they look for in new public relations and advertising graduates. They were looking for fresh ideas and unique perspectives. They were looking for those who knew whether or not they were a generalist or a strategist. Certainly, this caused many of the thousands of PRSSA students in attendance to return to their university and take the time to self-assess.

Culture vs. Cultured

By The Hirons Diversity Team

Most companies and organizations make an effort to recruit and retain a diverse workforce or membership. We know that there is great benefit in having employees and members of varying backgrounds and worldviews. But while an organization may seem diverse at first glance, there are a few important factors to consider.

Having a diverse group of members isn’t very effective if organizations do not take advantage of the diversity. Some organizations do an excellent job of attracting people of different racial and ethnic backgrounds. Some even have diversity initiatives in place to help meet goals of having diverse representation internally. However, having a diverse surrounding does not suggest that the environment supports learning about differences in race, religion, ethnic backgrounds, sexuality, etc.

Retelling the Earth Day Story at Hirons

By Autumn Gasior, Account Manager

Every year, April is the month of the Earth Day story.

It’s an important story, one that deserves to have at least its own month, but it’s one we’ve heard over and over again — every year, in fact. So every year, companies, organizations and governments work out new angles and details for the Earth Day story, because they need people to pay attention — again. The story of sustainability has its own month, because sustainability won’t work unless there’s commitment and buy-in from society as a whole.

And to stay committed, society needs reminders — constant reinforcement of the movement’s messages (that’s where communications agencies come in).