By Tom Aschauer, Vice President, Executive Creative Director
Well, the 2013 Indianapolis Addys have come and gone, and Thursday’s awards ceremony was held at the uniquely Indianapolis location of Fountain Square Theatre.
What can be said that wasn’t (or quietly muttered under one’s breath): Hirons held our own with this year’s competition. We garnered six awards total, and if someone were petty enough to be keeping track, that puts us in second place for total awards (or so I’ve been told (if one were keeping track)).
Overall, it was nice to get a chance to see what some bromidic, out-of-town, hackneyed, two-bit judges considered to be Indy’s best work this past year. Because in many cases, this is the first time I get to see the work. Probably because I’m not part of the respective target audiences. Although I can’t imagine how Roche’s molecular barcode campaign ever escaped my notice. I must use molecular barcodes on an almost daily basis.
On the flip-side of things, those blessed, incredibly talented and generous judges saw fit to award Hirons six silver Addys for the work we did with the following clients: Eskenazi Health, the Office of the Indiana Secretary of State, the YMCA of Greater Indianapolis, The Clean Between, Kammy’s Kause and perhaps most importantly for our youngest client ever, Ardyn Ewing. We won an Addy for her first-ever birthday party invitation (happy birthday, Ardyn!)
And now, like the day after Christmas, with wrapping littering the floor and hushed grumblings on the presents Santa never delivered, we can only shake off the losses and start behaving like good girls and boys in hopes of all the joy next year’s show may deliver. We’re waiting, Santa.